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For residential roofing companies

Exclusive, Qualified Roofing Leads. Generated For Your Company Only.

We run the ads, landing pages, qualification and follow-up that bring homeowners in your service area directly to your team.

One roofing partner per market $0 setup

“Growth gets a lot easier when customer acquisition stops being random.”

MarcFounder of InstallScale

Get started

about 60 seconds

What work do you want more of?

Where do you primarily operate?

How many more roofing jobs could your team take on each month?

Is a $5,000 monthly budget within range for your company?

InstallScale management$2,000/mo
Your campaign budgetMinimum, paid directly to Meta$3,000/mo

Choose a time to talk

Pick a time that works for you.

Or open the booking page in a new tab

Thanks for being upfront.

InstallScale is probably not the right fit at your current acquisition budget. We'd rather tell you that now than push you into a program that doesn't fit. You're welcome to come back when the timing changes.

Shared leads make you compete.
Your own pipeline makes you the first call.

The traditional lead modelWhat you are buying today

  1. 01A homeowner fills in a marketplace form
  2. 02The same lead is sold several times
    YouRoofer RooferRoofer
  3. 03Everyone calls at once
  4. 04You compete on speed and price

Their lead. Their terms. Your margin.

Your own acquisition systemWhat we build for you

  1. 01Homeowner sees your ad
  2. 02Gets pre-qualified against your criteria
  3. 03Gets followed up within minutes
  4. 04Books directly with your company

Your brand. Your lead. Your appointment.

Our qualification criteria

Know what “qualified” means before we spend a dollar.

Before launch we agree on the roofing work, the service area and the lead criteria that count. The campaign is built around those criteria from day one.

Lead criteriaAgreed before launch
  • Homeowner or decision-maker

    Has authority over the roofing project.

  • Approved service area

    Inside the territory we agreed to target.

  • Target roofing work

    Replacements, storm work, or the mix you approve.

  • Usable contact details

    Enough for your team to follow up.

  • Under your brand

    Your company from the first ad they see.

  • Yours alone

    Goes to your team and stays there.

How it works

Everything between the ad and the appointment.

From the first scroll to a booked estimate.

1

A homeowner sees your ad

Meta campaigns built around the roofing work and areas you want to grow.

2

They answer your questions

A short funnel filters out anyone outside your criteria.

3

They book a slot

Qualified homeowners pick a time in your estimate calendar.

4

Reminders go out

Confirmations cut down forgotten estimates and empty driveways.

5

We tune the numbers

We watch cost per booked appointment and keep testing new angles.

Free bonus

A new website for your company.
Free. And yours to keep.

We build it on your own domain while we set up your campaigns. You pay nothing for it, and it stays yours — also if you ever stop working with us.

$0 No setup fee, no monthly licence,
no strings attached to it.
yourroofingcompany.com
Pricing

Fixed monthly fee. $0 setup cost.

Our fee

$2,000 / month

Our fixed management fee. Everything below is included.

  • Meta campaign management
  • Creative production
  • Copywriting
  • Funnel and landing pages
  • Lead qualification
  • CRM
  • SMS and email automation
  • Calendar and reminders
  • Tracking and optimization
  • Your new website

Your campaign budget

$3,000 / month

Paid on your own card, straight to the ad platform. It stays in your control the whole time.

  • You own the ad account
  • You see every dollar spent
  • You can raise or lower it any time

What leaves your account each month

$5,000

$2,000 our fee + $3,000 your campaign budget · $0 setup, $0 contract

Get Started

The complete system.

Your team focuses on selling roofs.
We get the opportunities in front of them.

Ads Funnel Qualification Follow-up Booking Reminders Website
Territory exclusivity

We don't work with your competition.

Our campaigns are built around your company and your local market, so we only partner with one qualifying roofing company per territory. Once a territory is taken, we don't offer the same system to the competition inside it.

Get Started

Five questions, then you pick a time.

Built for roofing companies ready to grow.

This is a good fit if you

  • Run a residential roofing company
  • Do roof replacements as a core service
  • Have someone who can run estimates
  • Can take on more projects this season
  • Want predictable growth, not just referrals

This is not a fit if you

  • Are brand new with no sales capacity
  • Are looking for free leads
  • Can't invest in advertising right now
  • Already have more work than you can handle
  • Only want small repair jobs
Get Started